Boomerang Gym

Fictonal Brand Identity and Editorial Design

2023 | Passion Project

Welcome to the grand opening of Boomerang, the new-age, motivation-inspiring gym designed for those seeking an uplifting environment to embark on their transformational journey. At Boomerang, we understand that our clients aspire to unlock their utmost potential, but the struggle to find the drive to step into the gym can be daunting. We also recognize their desire to escape the intensity and intimidation often associated with conventional gym settings, craving a space free from judgment. This is precisely why Boomerang has created a haven characterized by an inspiring, zen-like atmosphere and a soothing cool-toned color palette, accompanied by empowering affirmations. Our environment is meticulously crafted to cultivate an ambiance that beckons our clients to return time and again. Geared toward young to middle-aged adults, Boomerang's message resonates deeply: the only obstacle standing in the way of your complete growth and becoming a more resolute, potent version of yourself is you. Boomerang's mission is to establish its brand identity within its audience and propel them toward continuous, empowered returns – each time, emerging stronger than before.