#Move for Mental Health

2021

#MoveforMentalHealth is an instagram ad campaign launched on World Mental Health Day, October 10th, to encourage users to share how dancing makes them feel, and how it helps improve their mental health. Users would be encouraged to post a video of them busting their favorite moves and to describe how dancing allows them to express themselves in the caption. With every video posted to the hashtag #moveformentalhealth on World Mental Health Day, $1 would be donated to Mental Health America. The ads were designed with a heavy emphasis on breaking type rules and using lots of  bright colors to give them a fresh, 90s, hiphop feel.