Third Eye Threads

2021

Third Eye Threads is a clothing line for those trying to better their lives through self healing and meditation. We want to help you reach your happy place. We offer a line of clothing and crystal jewelry that promotes comfort through soft, delicate fabrics and loose fitting garments. We exist to promote the concepts of self-love, self-healing, and self-expression through fashion and to be a safe place for those who are seeking peace.  Our stores are created to be sanctuaries for those to come into and feel safe meditating and self healing. With a minimalistic design, our stores offer mediation areas and classes for those who wish to better their lives.

Branding

For our branding, we wanted to create an earthy, relaxing tone to help our customers reconnect with their own soul and aspirations. To create this atmosphere, we decided to create a color scheme of neutral to slightly warmer tones that create a sense of sunshine. We decided to utilize Lust fine and Goudy Old Style as our typeface selection, to give our brand a mature yet, welcoming feel. Our logo consists of a slightly open eyeball to symbolize wisdom through our third eye. The pupil of the eye ball is also a sun to represent new beginnings and warmth. We have also utilized the simple flower and sun icons to create a sense of unity and peacefulness throughout our brand. We also included several clothing designs to show the trendy, yet comfortable apparel our stores have to offer.

In-store Elements

For our in-store designed elements, using our branding elements, we created a set of merchandise perfect for any tranquil shopping trip. It was very important for us to include natural wood detailing for our store facade and other in store signs to create a nature feel throughout our stores. Our in-store merch includes reusable bags, paper bags, tags, shoeboxes, shirts, and in-store poster and yoga mats. Our tags and paper bags offer small words of wisdom to share our brand’s message with every purchase. We included yoga mats to be purchased, or used in our in-store meditation centers.

Advertising

For the advertising of our store, we decided to promote our clothing through positivity. Each of our advertisements encourages users to follow a healthy aspiration to make their life more positive such as “Where attention goes, energy flows” and “Embrace your energy”. We want our customers to embrace self reflection and self love in order to live healthier, happier lives. Each of our diverse models are photographed in a woodland scene to help create a sense of nature within our brand. 

Interactive

The interactive elements of our brand include our website and app. On our website and app, users can not only shop for clothes but also search different meditation techniques to keep them at peace. Here at Third Eye Threads, we believe meditation is the key to finding change and love within yourself. 

Peace be With You

Third Eye Threads is more than just a clothing brand, but also as a way of life. We want our customers to embrace the concepts of self healing, self expression and self love while feeling beautiful in our relaxing fabrics.