All Are Welcome
Haagen-Dazs Immigration Corporate Magazine Ad and Merch

2020

All are Welcome is a corporate ad campaign created to show that the Haagen-Dazs company was founded by two jewish-polish immigrants in 1960 Bronx, New York, and supports immigrants. The ad was made in support of the store’s history for the store’s 60th anniversary. The ad makes this connection to let viewers know all are welcome at Haagen-Dazs. A special Haagen-Dazs welcome mat would be sold in stores during the campaign. Through the use of warm tones and friendly fonts and patterns, the ads have an overall welcoming and cheerful mood.