Mother Mayo Outdoor
Advertising Campaign

2022

Mother Mayo is a fictional, organic Mayo brand that wants to introduce their brand through outdoor advertising in a punchy and quick witted way. The goal of this campaign is to capture our target audience’s attention quickly and efficiently with big, innovative concepts while also introducing the benefits of
our products. Our target audience are health conscious individuals who don’t mind spending a little more for quality, organic products.

Our first ad campaign utilizes the beauty of nature to emphasize our product’s all natural ingredients. By utilizing an empty glass jar of mother mayo to contain a butterfly and some lightning bugs, these billboards create a peaceful, nature-filled summertime mood that we would like our audience to associate with our brand and logo. The jars also stick out beyond the structure of the billboard, and the nighttime billboard lights up to attract our audiences attention.

Our second billboard campaign goes for a much more comedic approach. By creating a literal mother egg with her children, our billboard emphasizes our brand name in audience minds, while also highlighting that our products are made from all natural ingredients, especially the egg! Our egg family is set in a peaceful , summertime nature scene in order to incorporate our brand identity. We chose bold typography with the slogan, “THE MOTHER OF ALL MAYO” to show not only are we all natural, but we are also the best of the best when it comes to Mayo!