#Her Confidence Starts in You
Athleta Girl x Girls on the Run

2021

#HerConfidenceStartsInYou is an Instagram ad campaign launched by athletic brand Athleta Girl, and Girls on the Run, an after school program to promote exercise, healthy living and confidence in young girls.  #HerConfidenceStartsInYou aims to encourage moms to be confident in themselves and love themselves as much as they love their daughters. A girl’s mom is her first example of what a confident, strong woman should look like which is why it is so crucial that moms talk kindly about themselves in front of their daughters! Through the use of fun, bubbly hand done typography, cute illustrations and feminine colors, the ads have a girly, playful mood while having an empowering tone.