Wild Fable #FashionForYou
Immersive Advertising Campaign

2022
Here at Target, Wild Fable believes high fashion looks should exist for everyone! By everyone we mean: every body, every color, every gender, every budget. Everyone. To share what we stand for, we decided to create a totally inclusive pop up runway show featuring you during New York Fashion Week 2022 in the clothing section of our NYC store. The key elements of our show include a pop up runway and hair and makeup stations, an interactive in store outfit generator and app, and merch. We set up our display on the day of the event and picked the best models we could think of…you! We picked real shoppers to be our models the day of the event to show high fashion is for everyone! We used them to spread our message to the world through in store and social media advertising. After the day of our event, displays were left up in stores encouraging shoppers to snap a pic and share to instagram with the hashtag #FASHIONFORYOU. We know how important self expression is and we want you to know fashion is for you no matter who you are!

Photography